Crustly — Grab your slice
LOYALTY MARKETING AI ORDERING ORDERING PIZZA POS DELIVERY REPORTING
One pie · Eight slices · Zero chaos

AI native POS
built for pizza shops

One intelligent platform for pizzerias, slice shops, NY-style counters, Detroit squares, wood-fired kitchens, pizza-and-wings joints and everything in between.

On the house No charge
Free POS hardware*$0.00
Free website + delivery & pickup$0.00
6 months of marketing$0.00
Lower processing rateGuaranteed
*With Crustly payments · Yes, really
Slice by Slice

The whole pie,
one system.

Seven slices run your operation. The eighth seat at the table is yours.

Slice 01 / 08

Pizza POS

Half-and-half toppings, size-based modifiers, and a rush-proof order screen your crew learns in one shift.

Slice 02 / 08

Online Ordering

Your own commission-free ordering site. Every pie sold online is yours — not a marketplace's.

Slice 03 / 08

Delivery Dispatch

Route your own drivers or tap on-demand fleets, with live tracking your customers can watch.

Slice 04 / 08

AI Ordering

Takes orders itself — on the phone and online — during the Friday rush, and rings them straight into your POS.

Slice 05 / 08

Reporting

Sales, labor, and item-level insights served daily — know your food cost before it eats your margin.

Slice 06 / 08

Loyalty & Rewards

Points, perks, and win-back offers that turn one-time orders into Friday-night regulars.

Slice 07 / 08

Marketing Autopilot

Texts, emails, and offers that send themselves — timed to slow nights and hungry hours.

Slice 08 / 08

The Open Seat

The missing slice from the pie above. Book a demo and take your place at the table.

Book a Demo
Who runs on Crustly

Every style of pie
we run.

Classic pepperoni pie
Pizzerias
Slices ready at the counter
Slice shops
Neapolitan pie out of the oven
Wood-fired
Loaded meat pie
NY-style
Detroit square slices
Detroit squares
Wings and pizza combo
Wings & pizza
What you get on day one

Switch to Crustly and
we cover the setup.

No install fee, no hardware invoice, no separate vendors to sign with. Four things arrive with your account, exactly as the receipt says.

FreeCard payment at the counter

POS Hardware*

Terminal, card reader, receipt printer, and cash drawer, shipped with your full menu and half-and-half modifiers already loaded.

FreePizza ready for pickup

Website + Delivery

Your own ordering site with pickup and delivery built in. Web orders land on the same makeline screen as walk-ins.

6 months freeBusy shop interior

Marketing, done for you

Campaigns, offers, and loyalty run by our team on your sales data. You approve, we send, the slow nights fill up.

GuaranteedPhone tap to pay

A lower processing rate

Send your current statement. If we cannot beat the effective rate you pay now, we tell you straight instead of dressing it up.

Tear along perforation ✂
Pizzaiolo working the makeline
2 tapsto a half-and-half
#0847fired to the oven screen
Built for the makeline

Rings the way your
crew builds a pie.

Pizza menus are modifier heavy and Friday lines are unforgiving. The register is laid out for how a pie actually gets built, size first, halves next, out the door.

  • Half-and-half in two taps

    Sizes, halves, extra cheese, well done. One screen, no submenus, no back button during the rush.

  • Tickets route themselves

    Pies to the makeline screen, wings to the fryer, subs to the sandwich station. Set once per item.

  • Works when the internet does not

    Keep ringing and keep taking cards through an outage. Everything syncs when the connection returns.

Delivery heading out
$0 commissionon every direct order
Own your orders

Every order rings
to your register.

Phone, website, and delivery orders all land in the same queue as the counter. No tablets lined up on the rail, no marketplace renting you your own customers.

  • Your own ordering site

    Commission free, synced live from the register, with pickup times your kitchen can actually hit.

  • AI takes the phones

    Every call answered during the rush. It takes the order, upsells the drinks, and rings it straight into the POS.

  • Dispatch your way

    Route your own drivers or tap an on-demand fleet, with live tracking your customers can watch.

The rate-beat guarantee

We beat what your
processor charges you.

Processing is usually the second biggest line item in a pizza shop after labor, and it is the one nobody reads. Send us one statement. We read it, show you the effective rate you actually pay, and quote you lower.

  • One flat rate on every card, written into your agreement.
  • No monthly minimum, no PCI fee, no statement fee, no early termination fee.
  • Next business day deposits, seven days a week.
  • If your rate ever moves without us telling you first, you leave with no penalty.
Rate check · No obligation
$
%
You are paying about

$13,634

a year in processing fees

Trim that rate by a quarter of a point and you keep $1,140 a year. Most shops we look at are further off than that.

Send us your statement
Effective rate = total fees ÷ total card sales.
It is on the summary page of your statement.
One POS, every setup

However you
sling it.

The same register runs a six-register shop and a one-oven truck. Pick your setup and the screens, routing, and hardware follow.

Slice counter

Slice counter

Speed at the register, names called right, the line keeps moving.

Delivery bags packed

Delivery-first

Dispatch, driver tracking, and quote times built around the road.

Dine-in tables

Dine-in + bar

Tables, tabs, and coursing next to the takeout queue.

Wood-fired oven

Wood-fired counter

Short menus, fast fires, and a screen the oven crew can read.

Take and bake pies

Pizza trucks

A phone becomes a full register with tap to pay. No terminal to haul.

Kitchen line during service

Multi-location

One dashboard over every store, one menu pushed to all of them.

Gina Russo, owner of Russo's Pizza Co.
Gina RussoRusso's Pizza Co. · Arlington, TX
"We had a POS, a website vendor, a phone service, and three delivery tablets that never talked to each other. Now it is one login, Fridays ring faster, and our card fees dropped enough to cover a driver's shift."
$0Commission on direct orders
24/7Calls answered, rush or not
1Dashboard for the whole shop
Switching

Closed on your old POS.
Open on ours.

Most shops go live between one close and the next morning. Nobody loses a Saturday to a menu rebuild.

01 · Order placed

We read your statement

Send a photo of last month's processing statement and your current menu. You get your real effective rate and a quote back within a day.

02 · In the oven

We build your menu

Sizes, halves, toppings, combos, and printer routing are set up for you and checked against your old system before anything ships.

03 · Out the door

You open on it

Hardware arrives configured. Someone from our team is on the phone through your first Friday rush, not a ticket queue.

Before you switch ✂
Before you switch

Questions owners
ask us.

Straight answers on cost, contracts, and what happens the morning you open on it.

What does switching actually cost?

Nothing up front. The hardware, your ordering website, and the first six months of marketing come with the account. You pay a monthly software fee and your card processing rate, and both are on the table before you sign anything.

How can you promise a lower processing rate?

We do not promise it blind. Send one statement, we work out your effective rate, which is total fees divided by total card sales, and quote against that number. If we cannot beat it, we tell you instead of dressing it up.

How long does the switch take?

Most shops close on their old system and open on ours the next morning. The menu build, halves and toppings, and printer routing are done by our team before the hardware ships, so there is no weekend lost to setup.

Do I have to rebuild my menu?

No. Send your current menu and we build it out, including sizes, half-and-half logic, and combo pricing, then check it against your old system item by item. You review the whole thing before it goes live.

What happens when the internet drops?

The register keeps ringing and keeps taking cards. Orders and payments sync the moment the connection returns, so an outage does not turn into a Friday line walking out the door.

Am I locked into a contract?

There is no early termination fee, no monthly minimum, and no PCI or statement fee. If your rate ever moves without us telling you first, you can leave with no penalty.

Does this work for a truck or a second location?

Yes. One account runs a phone at a festival and six registers across two stores, with a single dashboard over all of it and one deposit at the end of the day.

Is the AI ordering an add-on?

It is included, and so are loyalty, gift cards, campaigns, and your ordering site. They all run on the sales already flowing through the POS, so there is nothing to connect and nothing to reconcile.

Ready when you are

See it ring up
your menu.

Fifteen minutes, your actual pies on the screen, and a straight answer on what you pay to process cards today.

Free hardware* · Free ordering website · 6 free months of marketing