Features -- Crustly

Every feature, one price

Everything your shop needs, included.

All 22 features below come with Crustly. There is nothing extra to buy, no separate vendors to sign with, and no per-feature pricing.

Crustly · What's included 22 items · No add-ons · No feature tiers

Orders

06

Every way an order can reach your makeline.

01
Online Ordering with Delivery

A website where customers build their pie for pickup or delivery, halves and all. Orders go straight to your register and you keep the full amount, with no commission to a delivery app.

included
02
AI Answering and Order Taking AI

Answers your phone 24 hours a day, including the Friday rush when nobody can reach it. It handles hours and menu questions and takes full orders that land on your screen.

included
03
Kiosk

A self-order screen for your counter. Customers build and pay for their own pies, which shortens the line and frees your staff for the oven.

included
04
QR Code Ordering

Customers scan a code at their table or in line, then order and pay from their phone without waiting on a server.

included
05
Branded App

Your own app for iPhone and Android. Customers reorder their usual in two taps, check their points, and get your offers.

included
06
Upsells Built In AI

Suggests wings, a two-liter, or the large instead of the medium when customers order online, at the kiosk, or over the phone.

included

Customers

04

Turning a Friday order into a Friday habit.

07
Loyalty and Rewards

Points earn at the counter, online, and in the app. You set the reward, such as a free pie after ten orders.

included
08
Promotions and Coupons

Build combo deals, game-day pricing, and coupon codes. They apply across every ordering channel and you can see how many were used.

included
09
Email and Text Campaigns AI

Sends texts and emails based on what people order and when they last did. Fills the slow Tuesday without touching the Friday rush.

included
10
Reviews and Reputation Management

Asks happy customers for a Google review after their order. A complaint about a cold delivery comes to you first so you can fix it.

included

Marketing

07

Getting new customers through the door.

Handled by our marketing team. Free for your first six months.

11
Website with SEO

A fast site with your menu, hours, photos, and ordering links, built to rank for "pizza near me" in Google and in AI search results.

included
12
Google Business Profile Optimization

Keeps your listing current with hours, photos, and menu, so your shop shows up when somebody nearby is deciding where to order.

included
13
Local SEO

Gets your shop listed correctly across maps and directories, so you turn up for searches in your delivery radius.

included
14
Social Media Management AI

We set up your Instagram and Facebook, then plan and post the cheese pulls for you. You approve the plan each month.

included
15
Paid Ads

We build and run ads on Google, Instagram, and Facebook, then report on what each dollar brought back through the door.

included
16
Referrals

Customers invite friends and both sides get a reward, tracked automatically in the app and at the register.

included
17
Flyers and Box Toppers

Printed flyers, door hangers, and box toppers for your area, with codes that track how many came back.

included

Operations

05

The daily work that runs in the background.

18
Smart Makeline Routing

Sends each item to the right station automatically. Pies to the makeline screen, wings to the fryer, subs to the sandwich station.

included
19
Driver Dispatch and Tracking

Assign your own drivers or tap an on-demand fleet, batch runs by neighborhood, and give customers a map they can watch.

included
20
Menu and Price Management

Change an item or a price once and it moves everywhere: register, website, kiosk, and app. Covers every size, crust, and topping.

included
21
Time Clock and Employee Scheduling

Build and share schedules, handle shift swaps, and let your team clock in on the register. Hours go straight to payroll.

included
22
Advanced Analytics

Sales by hour, best and worst selling pies, food cost per pie, and labor as a share of sales. Every location in one place.

included
Total add-ons$0.00

The fine print

What "included" actually means.

The questions owners ask once they have read the list above.

01Is every one of these really included, or are some add-ons?

All 22 come with the account. There are no feature tiers and nothing to unlock later. You pay a monthly software fee and your card processing rate, and that is the whole bill.

02What happens after the six free months of marketing?

The seven marketing features stay switched on. What ends is the free run on the team who manages them, so you either continue that service or take the website, listings, and campaigns over yourself. Nothing is removed from your account either way.

03Who actually does the marketing work?

Our team, using the sales data already in your POS. You approve the monthly plan and the campaigns before anything goes out, so nothing is posted or sent in your name without you seeing it first.

04Do I own the website and the customer list?

Yes to both. The site runs on your own domain, and the customer list, order history, and loyalty balances are yours. If you ever leave, you take the data with you.

05Can the POS handle half-and-half and custom builds?

That is what it is built for. Sizes, crusts, halves, quarters, extra cheese, well done, and light sauce all price correctly at the register, online, at the kiosk, and over the phone, from one menu you maintain once.

06Who delivers the orders, and do you take a cut?

No commission on orders through your own site or app. You can dispatch your own drivers or use an on-demand fleet, and either way the customer stays yours rather than belonging to a marketplace.

07Will the AI phone answering handle my menu correctly?

It works off the same menu as your register, so sizes, toppings, and sold-out items stay accurate without a second setup. Orders it takes land on your screen like any other ticket, and calls it cannot handle get passed through to you.

08Do the kiosk and QR ordering need extra hardware?

QR ordering needs nothing but a printed code, since customers order from their own phones. A kiosk needs a screen, which we sort out with you during setup based on how much counter space you have.

09Can I leave features turned off?

Yes, and most shops start with a handful. Switch on the kiosk or the app whenever you are ready, at no extra cost, because you are not paying per feature to begin with.

10Does all of this work across more than one location?

One account covers every shop you run. Menus and prices can be shared or set per location, and analytics roll up into a single dashboard instead of a separate login for each store.

Have a question that is not here? Book a demo and ask it directly.

See how it works with your menu.

Book a 15-minute demo. We will load your menu, show you each feature, and answer your questions.

Free hardware* · Free ordering website · 6 free months of marketing